Nextbite is a new kind of restaurant company featuring a portfolio of hot delivery-only brands distributed nationwide via Fulfillment Partners.

Join the fastest growing restaurant company in history

Our Story

Nextbite develops highly- profitable, delivery-only brands that leverage big data. We’re experts at combining this data with menu design and culinary expertise to create highly successful Virtual Restaurant brands.

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Our Mission

We’re on a mission to revolutionize the restaurant business by meeting consumers where they are: online.

Our goal is to ensure every kitchen with extra capacity is not only surviving, but thriving. By helping commercial kitchens add smart, online food delivery concepts to their line-up, we can usher in a new era of prosperity for the restaurant industry.


Alex Canter
Chief Executive Officer

Alex Canter

Alex is a restaurant industry innovator, in-demand speaker, and passionate advocate for restaurant operators and workers. He was raised in the kitchen of the world-famous Canter’s Deli in Los Angeles, where he and his team invented Ordermark. A fourth-generation restaurateur, the restaurant business has been in Alex’s blood for over 90 years. In addition to being the visionary and leader of Ordermark, Alex is active with the Techstars network and enjoys mentoring other restaurant technology entrepreneurs and occasional angel investing. He is a 2019 recipient of the Forbes 30 Under 30 and Fast Casual Executive's Top 25. Alex previously led several technology ventures and most recently, Ordermark announced the close of its $120M Series C funding round led by Softbank.
Paul Allen
Co-Founder and President

Paul Allen

Paul is a seasoned business leader and entrepreneur with over 25 years experience spanning technology sales, marketing, and product development with teams at Intel, Motorola, Adobe, Autodesk, the States of Connecticut, Colorado, Ohio and dozens of technology startups. He has been a founder, investor, and board member of numerous venture-backed technology companies and led two tech startup accelerators, including one backed by Dan Gilbert, founder, and chairman of Quicken Loans.
Geoff Madding
Chief Growth Officer

Geoff Madding

Geoff oversees all aspects of strategy, development, operations, sales and marketing of one of the fastest growing virtual restaurant companies in the world. Founded with the mission of empowering existing restaurants and commercial kitchens to survive and thrive in the new take away economy, Nextbite partners with outstanding operators to bring multiple virtual restaurant brands to life; including CraveBurger, Firebelly Wings, Ghost Grille, Grilled Cheese Society, Monster Mac, Mother Clucker, Outlaw Burger, The Big Melt, The Wing Dynasty, and Wild Wild Wings.

Geoff began his career in the restaurant industry working for Rock Bottom Restaurants, Inc. where he held several roles, including Finance, Development, and Head of Real Estate. In his time at Rock Bottom, he discovered a passion for pairing culinary creativity with technology to deliver sustainable results.

Johnny Drozdek
Chief Operating Officer

Johnny Drozdek

Johnny is a goal-oriented, technical leader with over 20 years of operational experience with deep understanding in software and product development. He has successfully managed software, business, and operational projects from ideation through implementation. Johnny has proven experience in executive roles, leading teams through change and building data-driven business strategy.
Arpan Desai
Chief Technical Officer

Arpan Desai

An experienced software and product leader with 20+ years of experience in technology, Arpan has worked for technology giants such as Microsoft and Nokia. Most recently, Arpan was the CTO of Razorgator, where he ran the engineering teams responsible for Razorgator’s e-commerce division and their enterprise SaaS solution, which serviced Fortune 500 companies including Bank of America, Goldman Sachs and PepsiCo.
Lara Hoyem Photo
General Manager

Lara Hoyem

With nearly 25 years experience working at celebrated online consumer brands, Lara has helped grow digital businesses from start-ups to publicly traded companies. As Ordermark/Nextbite’s General Manager, she is leading the company in its next phase of growth in the exploding delivery-optimized virtual restaurant category. Prior to joining Nextbite, she held key marketing and product leadership roles spanning ecommerce, subscription services, and ad-supported content publishing for companies including and Shutterfly, where she was most recently Vice President and General Manager, Photo Books, Calendars and Print. A consumer brand expert, Lara is passionate about working cross-functionally, using data for insights, developing sustainable differentiation for brands, and building deep customer relationships.

Nextbite is growing!

Whether you are new to the industry or a seasoned veteran, Nextbite has exciting career opportunities on the horizon. We’re growing rapidly so be on the look-out for new job listings.

View open roles
Generate more orders & more revenue out of your existing restaurant